De Voorhoede

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De Voorhoede, are developers who listen. They are Co-pilots for their clients as they navigate the digital world. However their current website sold them short. Working with the De Voorhoede I refreshed their brand and designed a website that was as original as their approach.

My roles

Brand refresh, Communication strategy, UI/UX design, Motion design

Made for

HikeOne

Date

November 2018

Client

De Voorhoede

DV blueprint

brand

Positioning the De Voorhoede as a creative technical partner

From blueprint to reality. This idea is at the heart of what the De Voorhoede do. In order to communicate this to clients I looked no further than their existing logo in which a transition was already
 taking place.

brand

Adding mentality from the start

De Voorhoede are a creative and texhnical partner. It was important that this diiferent approach was instantly felt the moment the user landed on the page.

dev visual refresh
DV homepage

product

Making technical content engaging

Improving the acessiblility of both blog posts and case studies was a top priority. Clear hierarachy, a friendly template for technical diagrams and plenty of large images brought technical content out of the darkness and made it relevant to normal people.

mobile view
form design

brand

‘See how its done’ mode

The majority of work that goes into a website will never be seen by the end user. For a FE development company however we wanted to showcase the elegant solutions that front enders create everyday. Enter the 'see how its done' feature. With one click user can reveal the underlying features that drive the DeVoorhoede.nl experience.

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Warning levels diagram