Linksys Wifi
Linksys, Many companies now rely on online marketplaces to get their product in front of consumers. Unfortunately these sites offer a primitive brand experience. I joined the Linksys team to answer the question: What would a great experience look like inside an online market place?
Strategy & UX, Visual design, Motion design, Development via webflow
Linksys EMEA
July 2020
Belkin Ltd
Concept
Our strategy was to place a high quality external site directly inside an online market place via an iframe. Everything was optimised to perform at its best within this store-within-a-store format.
Strategy
To most people there are two kinds of WiFi: Good which does what you want and bad, which doesn’t. Seeking a better outcome can consist of wading through acres of jargon which is as confusing as it is boring. For Linksys we took a different approach. To cut the confusion we offer three simple choices. We then take the user straight to the product family that meets their needs.
System
It was vital for the team that the system was flexible as well as easy to maintain. This meant eeking out the maximum utility from the minimum number of components.
Design
Taking inspiration from HiFi and interior design the design strategy was to build a gallery around the product. To move the technology from obscure to intuitive I used interactive elements and animations to explain key concepts and product differentiators.
Components in action
