Deutschlandfunk
Deutschlandfunk are the revered national radio service in Germany. However to engage new listeners, (whilst retaining their current ones) they needed a mobile solution that could deliver content from their three very different brands, in both ondemand and live formats. While remaining one cohesive experience.
edenspiekermann Berlin
November 2019
UI design, UX, Motion design, Strategy in collaboration with Tania Shoukair
Deutschlandfunk (pitch)
brand
Deutschlandfunk has three very different sub-brands with very different audiences. The brands covered a spectrum from up-to-the-minute news to more relaxed magazine-like content. These distinctions needed to be at the heart of the user experience. We began by invesitagating state of mind of our users when they were consumers of each brand
product
Beginning with these different states of mind. We created a content experience relevant to each brand. For DLF we created a dense scannable selection of components designed to give an impression in an instant. From here we then progressively relaxed the components until we acheived a rich editorial look and feel for Kultur. Across all content we maintained visual rules to hold things together as one expereince.
product
For ondemand we wanted to create a playback experience where users could really dive deep into the details of the content and effortlessly get to what is of most value to them.
product
With a legacy of live radio, and an expectant audience of avid listeners it was essential to provide a high quality live experience. Equally important was that this was just as accessible as the on-demand content. We let the users decide, utilising a function bar to make switching as easy as one tap. Visually we used this as an opportunity to turn the hosts into heros, and create a brand moment through the leveraging of the brand motif as a feedback device.
